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Creative Marketer + Forbes Councils + SAG-AFTRA Member

ALICIA CLARK

An award-winning marketing leader with 15+ years across diverse industries, including biotechnology (biotech), technology (SaaS), retail, hospitality, real estate, and consulting services. Demonstrated expertise in crafting and implementing impactful digital marketing and brand strategies for B2B, B2C, D2C, e-commerce, start-up, and corporate environments. A versatile “hybrid marketer” who consistently balances analytical and creative thinking to surpass ambitious goals. Holds an MBA with a concentration in Marketing.

* Remote work experience = 8+ years.

Hybrid-Marketer = Results Driven (Ambitious) + Creatively Gifted (Talented) + Analytical (Measure, Test, Repeat)

 

ABOUT ME & SKILLS

Throughout my career in digital marketing and communications, I have earned a reputation as a “hybrid marketer” who thrives by seamlessly merging analytical thinking with creative vision. Whether I’m growing market share, transforming customer insights into innovative campaign strategies, or motivating marketing and sales teams, I bring a combination of sharp technical skills and business acumen along with an authentic passion for engaging and motivating colleagues and customers.

  • Branding & Design
  • Product Marketing
  • Marketing Communications
  • Advertising & Public Relations

DESIGN SKILLS

  • Adobe Creative Cloud
  • Illustrator, InDesign, Photoshop
  • Premiere Pro, Premiere Rush, After Effects
  • GoPro & GoPro Quik App
  • UX & UI Design
  • Mac & PC Platforms

TECHNICAL & ANALYTICAL SKILLS

  • Google Ads, Google Analytics
  • Facebook & Instagram Ads
  • LinkedIn Ads
  • Salesforce, Hubspot & Hootsuite
  • Marketo, Influitive, BrandChamp
  • WebEx, Zoom, Skype, Asana

PROGRAM SKILLS

  • PowerPoint & Prezi
  • WordPress, HTML, CSS
  • Vimeo
  • Mailchimp, Constant Contact
  • Shopify, WooCommerce
  • Microsoft Office Suite

Years of Marketing experience

Years of Sales experience

LinkedIn Recommendations

Awards & Publications

PUBLICATIONS

EDUCATION

DOCTORAL DEGREE (ED.D.)

Organizational Leadership, Brandman University, Part of the Chapman University System (In Progress)

MBA | MASTER OF BUSINESS ADMINISTRATION

Marketing Concentration, Brandman University, Part of the Chapman University System, 2018

BA | BACHELOR OF ARTS

Communications, Public Relations, USCB, CSUS, 2005

AWARDS | IABC & SPRA

IABC | International Association for Business Communicators
SPRA | Sacramento Public Relations Association

  • IABC Merit Award SPRA
  • Honorable Mention Employee Orientation Video
  • SPRA Volunteer of the Year
Get In Touch

Let’s Work Together!

Email

aliciamc@me.com

Address

4641 Post St #5102
El Dorado Hills, CA 95762