Creative Marketer + Forbes Councils + SAG-AFTRA Member
ALICIA CLARK
An award-winning marketing leader with 15+ years across diverse industries, including biotechnology (biotech), technology (SaaS), retail, hospitality, real estate, and consulting services. Demonstrated expertise in crafting and implementing global digital marketing and brand strategies for B2B, B2C, D2C, e-commerce, start-up, and corporate environments. A versatile “hybrid marketer” who consistently balances analytical and creative thinking to surpass ambitious goals. Holds an MBA with a concentration in Marketing.
* Remote work experience = 8+ years.
Hybrid-Marketer = Results Driven (Ambitious) + Creatively Gifted (Talented) + Analytical (Measure, Test, Repeat)
ABOUT ME & SKILLS
Throughout my career in digital marketing and communications, I have earned a reputation as a “hybrid marketer” who thrives by seamlessly merging analytical thinking with creative vision. Whether I’m growing market share, transforming customer insights into innovative campaign strategies, or motivating marketing and sales teams, I bring a combination of sharp technical skills and business acumen along with an authentic passion for engaging and motivating colleagues and customers.
- Brand Strategy & Design
- Digital Marketing
- Product Marketing
- Marketing Communications
DESIGN SKILLS
- Adobe Creative Cloud
- Illustrator, InDesign, Photoshop
- Premiere Pro, Premiere Rush, After Effects
- GoPro & GoPro Quik App
- UX & UI Design
- Mac & PC Platforms
TECHNICAL & ANALYTICAL SKILLS
- Google Ads, Google Analytics
- Facebook & Instagram Ads
- LinkedIn Ads
- Salesforce, Hubspot & Hootsuite
- Marketo, Influitive, BrandChamp
- WebEx, Zoom, Skype, Asana
PROGRAM SKILLS
- PowerPoint & Prezi
- WordPress, HTML, CSS
- Vimeo
- Mailchimp, Constant Contact
- Shopify, WooCommerce
- Microsoft Office Suite
Years of Marketing experience
Years of Sales experience
LinkedIn Recommendations
Awards & Publications
PUBLICATIONS
EDUCATION
DOCTORAL DEGREE (ED.D.)
Organizational Leadership, Brandman University, Part of the Chapman University System (In Progress)
MBA | MASTER OF BUSINESS ADMINISTRATION
Marketing Concentration, Brandman University, Part of the Chapman University System, 2018
BA | BACHELOR OF ARTS
Communications, Public Relations, USCB, CSUS, 2005
AWARDS | IABC & SPRA
IABC | International Association for Business Communicators
SPRA | Sacramento Public Relations Association
- IABC Merit Award SPRA
- Honorable Mention Employee Orientation Video
- SPRA Volunteer of the Year
Get In Touch
Let’s Work Together!
aliciamc@me.com
Address
4641 Post St #5102
El Dorado Hills, CA 95762