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My work


These examples include projects with a focus on product pricing, product strategy, analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation.


These examples include projects that focus on branding and design. All examples include brand identity and awareness, emphasizing a polished design. These examples were used cross-functionally in marketing efforts between print, web, and online advertising.


These examples include projects with focus developing various product marketing initiatives inclusive of consumer case studies, press releases, presentations, product videos, website content, and much more.


What People Say About My Work

“Alicia has great marketing skills and is a very talented and a creative part of the C-TABS/Billtrust team. She works hard to keep up with all the latest social media trends and is constantly working to enhance the C-TABS/Billtrust footprint. She is very educated and detailed and we are thrilled to have her on our team. She has held previous positions in other companies and brings that all to the C-TABS/Billtrust table. It’s a honor to work with such an intelligent and creative marketer.”

Lori Welz

Sales & Marketing Executive

“I had the delight to partner with Alicia on some key projects for sales enablement. Since I was new to my role, Alicia was instrumental with her guidance and talents to assist me on some new initiatives and resource material for our teams. She was very responsive, professional and her attention to detail is outstanding. Alicia provided me some much needed material in a short time that was so well received by our teams! She has a very friendly and outgoing personality and she easily became a peer and friend.”

Lori Nazos

Training & Employee Development Professional

“Alicia took marketing communication at Holt of California to whole new level, rivaling the best within the Caterpillar dealer network!”

Brad Lathrop

Owner of Sail Peoria

“I recently worked with Alicia on a video project to create explainer videos to enhance online user experience for online software solutions. Alicia was smart, organized and on top of the project every step of the way providing valuable information, insight and creative direction to keep the project rolling and on schedule. I highly recommend Alicia as a marketing expert to manage your marketing needs.”

Melissa Ladaire Owner

GainCrowd Media

“I have enjoyed working with Alicia. We had the opportunity to work together on a job shadow project. I was impressed by how easily she picked up IT concepts which were unfamiliar to her and her ability to communicate this information effectively to other staff. She is technically inclined and has built multiple websites collaborating with our IT team. Her drive, determination, teamwork and positive attitude will make her an asset to any company or workgroup.”

Patrick Russell

IT Professional

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4641 Post St #5102
El Dorado Hills, CA 95762