About

My Background

I’m a passionate digital marketer trying to make a difference one click at a time. Throughout my career in marketing and communications, I have developed a reputation as a “hybrid marketer” who excels by balancing analytical thinking with creative vision. Whether expanding market share, leveraging customer insights for new campaign strategies, or motivating marketing and sales teams, I combine strong technical and business knowledge with a genuine passion for engaging and inspiring colleagues and customers.

After many years of success in marketing and communications across diverse industries and corporate environments, I decided to deepen my analytical skills by completing an MBA with a concentration in marketing.

My passion is marketing and communications, and I am an active member of the Forbes Communication Council. Forbes’s networking capabilities benefit me and bring a unique element to my marketing team and company.

My experience includes working in the following areas: Product Marketing, Lead Generation, Online Advertising (Google Ads, Yelp Ads, Google My Business Ads, Facebook/Instagram Ads, etc.), Social Media Marketing (Instagram, Facebook, LinkedIn, X, YouTube, Pinterest), Brand Ambassador/Influencer Programs, Dealer & Retailer Marketing Communications, Customer Service Management, Sales Enablement, Brand Strategy & Design, eCommerce, Website Management & Creation, Events, and Tradeshow Management.

My background has also prepared me to:

• Drive growth and go-to-market (GTM) via digital, social, and traditional media marketing and advertising strategies.
• Translate competitor and customer data into actionable insights to inform campaign and strategy development.
• Empower sales teams with product launch materials and product marketing strategy support.
• Develop polished branding, messaging, and design through an effective brand strategy for internal/external customers and teams.